Among all the elements of a great digital marketing strategy for businesses, the term search engine optimisation - otherwise known as the famous SEO, is always mentioned.

It is essential to a business' online presence - and even more crucial for small & start-up businesses.

What is SEO?

Let's start with the basics. SEO seems like a daunting concept to grasp - but let me explain it to you in simple, everyday terms.

Your website consists of keywords in relation to your business.

These keywords are picked up by search engines, such as Google, Bing etc.

They are a method of digital marketing strategy to bring organic (unpaid) search traffic to your website.

The more changes you make to your website with specific keywords, means that search engines will rank your business higher.

And why does everyone need to prioritise SEO? Higher rankings equals, more customers being able to view your website and more conversions. Which ultimately means a higher revenue in return.

How does SEO work?

Search engines (let's use Google in this case) has crawlers that scans through all websites and collects data and information to build an index.

Google scans this index with billions of pages and feeds this through an algorithm to gather results when a customer searches keywords. And the ranking of the results are ranked by the relevance of these websites.

The relevance is also determined by factors such as keyword usage, user interactions, domain level, meta data and much more.

Why is SEO related to your website?

The internet is a rapidly evolving platform for consumers to research and find products and services. And it is not surprising that most of the time, your potential customers are only clicking on the top results that a search engine shows after they have entered keywords.

Having a website that is relevant to your target audience and niche is essential to maximise visibility. And optimising your website is so crucial to ensure that these search engines can understand what they are 'scanning' , to index your website and ultimately to rank higher in search results.

The Common Co. Agency can help your business with website design & SEO optimisation so that you can attract organic traffic results.

The Common Co. Digital Creative Marketing Agency

Sydney , Australia

Helping small & start-up businesses with a common goal.